Essentia’s pitch is usability and interoperability. Here’s what the homepage claims:
The Next Generation Layer of Interoperability and Data
Essentia is a masternoded multi-chained set of protocols connecting centralized and decentralized resources to create new powerful interactions and experiences.
For more information, including a fascinating list of so-called Web 3.0 initiatives (good source for our ecosystem map), see https://medium.com/@matteozago/why-the-net-giants-are-worried-about-the-web-3-0-44b2d3620da5