… Therefore, the key issue is about the abuse of trust that has been an inherent and seemingly foundational principle of the application of far too much cutting edge technology up to now. Especially, of course, in the adtech sphere.
And which, as Gartner now notes, is coming home to roost for the industry — via people’s “growing concern” about what’s being done to them via their data. (For “individuals, organisations and governments” you can really just substitute ‘society’ in general.)
Technology development done in a vacuum with little or no consideration for societal impacts is therefore itself the catalyst for the accelerated concern about digital ethics and privacy that Gartner is here identifying rising into strategic view.
It didn’t have to be that way though. Unlike ‘blockchain’ or ‘digital twins’, ethics and privacy are not at all new concepts. They’ve been discussion topics for philosophers and moralists for scores of generations and, literally, thousands of years. Which makes engineering without consideration of human and societal impacts a very spectacular and stupid failure indeed.
And now Gartner is having to lecture organizations on the importance of building trust. Which is kind of incredible to see, set alongside bleeding edge science like quantum computing. Yet here we seemingly are in kindergarten…